Improving a financial platform's user experience and organic reach.
A content platform supporting a personal-finance product, rebuilt for speed and technical SEO.
Quero Quitar's blog and content platform was a growing acquisition channel for a financial product, but the mobile experience was slow and search visibility was limited.
Mobile blog pages took approximately 6 seconds to load, and the content tooling made technical SEO improvements slow to ship.
Rebuilt the content platform with VuePress, Pug.js templates, Tina CMS (a git-based CMS), Gulp and Webpack, and implemented JSON-LD structured data and semantic HTML improvements for technical SEO.
Mobile load time dropped from approximately 6 seconds to 2 seconds. Organic traffic contribution grew from approximately 2% to 12%.
Performance and SEO are product decisions, not afterthoughts — the technical work directly moved a business metric.